It’s no secret that the most important thing about major gift fundraising is relationship building. No matter whether you’re talking about raising money from individuals, companies, or foundations, the key is building honest, authentic relationships to bring about positive change. [Read more…]
Donor Identification in the 21st Century
As you probably remember from my previous article on this topic, it’s a myth that high net worth people don’t use social media. Studies show that the adoption rate in that demographic is growing every day, too.
That’s great for those of us in fundraising, because new sources like these help us to (as Chris Carnie recently discussed in a terrific podcast with Ben Rymer) craft a donor-centered relationship for each individual donor – because we can (and should) treat them as individuals. [Read more…]
Shaping Change
At the APRA Prospect Development Conference in New Orleans last month, the three TEDx-style APRA Talks concentrated on change. Two things struck me as common themes:
No matter how much you plan for it, change happens as a slow drip and a sideswipe – sometimes simultaneously.
No matter how much you plan, the future reality is always going to be different from your plan.
As a consultant, I work with clients every day who are dealing with change. Some of the change is welcome, like when we’re hired to do a training. Or when we provide an extra pair of hands to help with a big screening project, or to just be there for the duration of a campaign.
Sometimes, though, it becomes evident that the change I’m bringing was imposed on the people I’ve been called in to work with. Maybe that’s happened to you? You were stuck working with a consultant or vendor you hadn’t asked for. [Read more…]
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