I’m so pleased to let you know that this week begins a new ongoing series on The Intelligent Edge on a topic that’s increasingly important to successful fundraising: analytics. Every third Thursday of the month, HBG’s Associate Director of Data Insight Steve Grimes will provide insight, tips, tricks, and takeaways on how to get the most out of the information that’s already in your database, and what you can add to make it even more useful. In today’s article, Steve shares his thoughts on beginning. ~Helen
Where do I even start?
It’s 2006 and the prospect research analytics community was young. The ‘L’ (do we even call it that anymore?!) was an actual list-serv. Prospect DMM was fledgling. ‘Social media’ was just the ‘internet’ where the ‘world wide web’ was barely a vestige of the public’s lexicon. In short, learning from each other about our work was nascent.
We are in a different day. The technological limits of yesteryear have aged into robust connections with our colleagues today fostering relationships that are a net good for our community, present company included. As you read this, if I have given you something insightful, thank the community. Any shortcomings in my logic are my own.
This blog series is the start of something I want you to ponder with me. A jambalaya of thoughts and questions about our industry flavored by the seasoning of data analytics. Clumsy flourishes like the prior sentence are also part of the deal, but mainly I would like to provide a space for contemplation on prospect research analytics. Hopefully, I am able to illuminate what analytics within prospect research looks like, why it is important, and, for those who are new to it all, help answer the question of “where do I even start?” [Read more…]